PA's hub

Designing an AI assistant that turns conversations into opportunities.

IMPACT

Improved conversion for sellers who activated the assistant +10.3% overall CR uplift and +56% uplift in 1-hour CR.

ROLE

UX/UI, Prototyping, Ux research, Usability Testing

THE WORK

Redesign the Personal assistant hub

01 / CHALLENGE

Although the Personal Assistant improved conversion rates, its adoption was lower than expected. The main barrier was sellers' concern about losing control over client communication and a lack of trust in AI's behavior.

02 / OUTCOME

PA Hub and the initial onboarding flow were redesigned to create a clearer, more trustworthy, and easier experience.

The challenge

Sellers struggled to trust AI-driven communication and feared losing control over client interactions. The existing experience lacked the clarity, transparency, and reassurance needed to help sellers feel confident activating and using the assistant.

The SOLUTION

We redesigned the PA Hub and onboarding experience to build trust, increase transparency, and give sellers a greater sense of control. The new Hub makes it easier to understand and manage the assistant’s behavior, while the improved onboarding clearly communicates its capabilities and allows sellers to experience how it works before activating it. Together, these changes create a more intuitive and trustworthy experience, encouraging adoption and confidence in AI-driven communication.

ONBORADING

Interactive demo during onboarding: We added a demo experience where sellers can see their assistant interacting with a potential client and providing real, relevant answers about the services they offer.

Analytics tab

Analytics as the default landing tab: When sellers enter their assistant hub, they land on the Analytics tab, reinforcing a sense of control and helping them understand how their assistant is working for them.

Knowledge base tab

We introduced a dedicated Knowledge Base containing all the information the assistant has about the seller, including personal details, the services they offer, and their communication style with clients. Sellers can edit and update all the content in this section.

Service drawer

An example of a drawer for editing information about a specific service.

Conversational testing in the Knowledge Base:

We added a chat interface within the Knowledge Base, allowing sellers to interact with their assistant about the changes they've made and see how its responses change after editing specific fields.